A Campaign Management Platform for a UK Digital Agency

Bough Digital is a UK digital marketing agency. We built the platform tooling behind their campaign management, client dashboards, and analytics.

Category

Product Engineering / Open-Source SaaS Platform

Project Type

Internal product / open-source platform

Audience

Startups, SMBs, and self-hosted software users

The Problem

An agency running tailored campaigns for many clients ends up managing the same work in a dozen places: campaign setup in one tool, performance data in another, and client reporting assembled by hand each month.

The platform was built to pull that into one surface, so campaigns are managed and reported from the same system the agency already works in, and clients see their own results without waiting for a manual export.

What We Built

  • campaign management across multiple clients
  • client-facing dashboards with scoped access
  • analytics and performance reporting
  • agency team workflows and permissions
  • data aggregation from campaign sources
  • custom reporting views per client

Relevant Service Lanes

Agency tooling has two audiences at once. The internal team needs operational depth, and the client needs a clear view with none of the machinery showing.

Custom Software Development

Bespoke systems built around how a business actually operates.

Open page

Web Development

Custom web applications, dashboards, and APIs.

Open page

Product Engineering

Senior-led, full-stack delivery for SaaS products, dashboards, and portals.

Open page

Why This Was More Than Reporting

Agency tooling has two audiences at once. The internal team needs operational depth, and the client needs a clear view with none of the machinery showing.

serving agency operators and end clients in one product

aggregating campaign performance data into a coherent view

scoping every view so a client sees only their own results

keeping reporting fast as campaign history accumulates

building tooling flexible enough for tailored campaigns

Technology Stack

PythonDjangoPostgreSQLJavaScriptRedisAWS

Outcome

  • delivered a working platform for a UK agency client
  • campaign management and client reporting in one system
  • client-scoped dashboards replaced manual reporting effort
  • a named UK client reference for our web and product work

Need Agency or Client-Facing Platform Tooling?

If you need a senior engineering partner for a self-hosted platform, operational product, or full-stack SaaS build, MicroPyramid can help.

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