Conversion rate optimization involves aligning various aspects of your website, from improving organic listings, to modifying paid ad texts, to optimizing landing pages, restructuring designs and layouts, formulating new strategies and much more. In a nutshell, conversion rate optimization is increasing the number of online/web customers who buy your products or fulfill your campaign goals.
Our team at MicroPyramid excels at conversion rate optimization and if you are looking for a reliable partner to boost your sales, then we are your go to people! involves aligning various aspects of your website, from improving organic listings, to modifying paid ad texts, to optimizing landing pages, restructuring designs and layouts, formulating new strategies and much more. In a nutshell, conversion rate optimization is increasing the number of online/web customers who buy your products or fulfill your campaign goals. Conversion rate optimization boosts your sales with the same amount of web traffic that you have been getting. Thus, it turns out to be very beneficial for all businesses as you cut your acquisition costs if conversion rates go up.
Conversion rate optimization is a combination of multiple efforts that ultimately lead to higher sales at existing costs. The first step for improving conversion rate is research and analysis. We dig deep into your website, carefully scrutinizing each and every aspect of it, be it the keywords, the content, the landing pages, the product pages and many more aspects. Basis, our research, we identify the hurdles that customers face while accessing your website. We also identify the various customer types that you have and the pages they like to visit and the issues that they face on their visits. We set up analytics and tracking mechanisms to accurately measure the customer journey. Then, we chalk out the strategy for improving the conversion rates for your website or campaigns. We come up with the problem statement and possible solution and lastly the corrective measures to prove the hypothesis right.
We do extensive A/B testing of landing pages for performance. We come up with new designs, structures and layouts and test them with various audience groups to identify the ones that work best for your business goals. We design new wireframes and develop new pages basis the tests. We test designs for cross browser compatibility. We also test them for device compatibility and user flow friendliness. A lot of conversion rate optimization agencies will tell you that they test your pages and test the new pages they develop for you but in reality they don’t. This is the major difference between us and them. We deliver what we promise and testing is very crucial to the process of conversion rate optimization.
After thorough testing, we implement our solution and see the conversion rate strategy come in force. But, we don’t stop here; we follow through and ensure that it is working as promised. We constantly improvise to increase your conversion rate for days to come.
Interested in knowing more about our conversion rate optimization services? Contact us today at hello@micropyramid.com and take your business to the next level.