Tracking your Product Sales, Views and Searches with Google Enhanced E-commerce Analytics
2022-07-20Enhanced E-commerce helps improving tracking of an e-commerce website. It gives Statistics in variable measurements. It is not be used alongside analytics plugin, as this EE Plugin also tracks pages.
Enabling Enhanced Ecommerce:
Admin Section of Google Analytics Property will have three sub-sections: Account, Property View.
To enable Enhanced E-commerce you need to navigate to View > Ecommerce Settings > Turn Status & Enable Related Products to "ON" and click Submit.
Sending E-commerce Data:
Your normal Analytics Snippet will look like
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-xxxxxxxx-1', 'auto');
ga('send', 'pageview');
</script>
Here ga('create', 'UA-xxxxxxxx-1', 'auto') will create a page object and ga('send', 'pageview') will send the object to google tracker. So all the Ecommerce tracking will happen in between these Lines.
Add
ga('require', 'ec');
to load e-commerce plugin, this should be after the creation of page object.
Sample Product List View Code :
ga('create', 'UA-xxxxxxxx-1', 'auto')
ga('require', 'ec');
ga('ec:addProduct', { // Provide product details in a productFieldObject.
'id': 'E60152', // Product ID (string).
'name': 'Sandisk Pen Drive', // Product name (string).
'category': 'electronics', // Product category (string).
'brand': 'Sandisk', // Product brand (string).
'variant': 'On-The-Go Pendrive', // Product variant (string).
'custom-dimension': 'custom-answer'
});
ga('ec:setAction', 'click', { // click action.
'list': 'Search Results' // Product list (string).
});
ga('send', 'pageview')
Data Types:
In our case scenario to Track Products Sales and views, we will use product data + Action data
Similarly,
Product Detail View :
ga('ec:addProduct', { // Provide product details in a productFieldObject.
'id': 'E60152', // Product ID (string).
'name': 'Sandisk Pen Drive', // Product name (string).
'category': 'electronics', // Product category (string).
'brand': 'Sandisk', // Product brand (string).
'variant': 'On-The-Go Pendrive', // Product variant (string).
'custom-dimension': 'custom-answer'
});
ga('ec:setAction', 'detail'); ----------> Action Data
Product checkout :
ga('ec:addProduct', { // Provide product details in a productFieldObject.
'id': 'E60152', // Product ID (string).
'name': 'Sandisk Pen Drive', // Product name (string).
'category': 'electronics', // Product category (string).
'brand': 'Sandisk', // Product brand (string).
'variant': 'On-The-Go Pendrive', // Product variant (string).
'custom-dimension': 'custom-answer'
});
ga('ec:addProduct', {
'id': 'H25482',
'name': 'Skull Candy Go Pro Headset',
'category': 'Accessories',
'brand': 'Skull candy',
'variant': 'blue',
});
ga('set', '&cu', 'EUR');
ga('ec:setAction', 'purchase', {
'id': '1054412477',
'revenue': '37.39',
});
You can view this data in Reporting > Conversions > Ecommerce.
In case if you're facing any issues, you can use GA Debug, an official chrome plugin offered by Google to view data being sent.
Tracking Site Searches:
This can only be possible if search queries are GET queries, where we use special terms like "q=<search-term>" or "/q/<search-term>/" .. etc.,
Navigate to View Section of your account and click on "View Settings", Under "Site Search Settings" , change "Site search Tracking" to on and query parameter as the keyword after which search keyword follows, like in both the above cases query parameters is: "q".
Now you can see all the queries being made in Google Analytics under Reporting > Behaviour > Site Search.