The Accelerated Mobile Pages (AMP) is an effort by Google to offer an accessible framework for creating fast loading mobile web pages. You might have observed that in mobile devices static content pages take an awful lot of time to load. Even after the text becomes visible the pages continue to load as images & ads come into display. This results in a very unpleasant experience for the readers as the position of the text keeps on shifting. This is the main reason which led to the improvement of the entire mobile content ecosystem for the benefit of publishers, creators & users as a whole using AMP.
AMP enables publishers to easily improve the loading speed of their pages on a mobile without compromising on the ad revenues. Apart from this you also have the AMP Ad landing pages (ALP) which are designed to speed up the experience of a user who clicks on an AMP ad. This is done by pre-loading the URL of the landing page in the ad and by forcing the landing page to use the AMP HTML protocol.
The main goal of the Accelerated Mobile Pages is to see that effective ad monetization on the mobile web takes place while it follows a user-centric approach. Not just this but it also has the objective to provide support for a comprehensive range of ad formats, ad networks and technologies in AMP. So if you also own a mobile site and want us to implement AMP HTML to your current HTML pages in order to increase their loading speed without compromising on your ad revenue then contact us today. Micro Pyramid’s expert team can help you with the Accelerated Mobile Page design and development of your website.
Key building blocks for fast, user-friendly mobile web experiences.
A markup language similar to HTML. If you know HTML, you can easily adapt existing pages to AMP HTML.
A JavaScript framework for mobile pages. It manages resource handling and asynchronous loading for speed.
An optional content delivery network that caches AMP-enabled pages and applies automatic performance optimizations.