Online Reputation Management or ORM is an essential activity these days. Most brands perceive ORM to be a necessity only when disaster strikes in the form of bad customer reviews or negative comments. Online reputation monitoring, however, is necessary at all times. The online medium is crucial in driving sales, brand building and customer service. The way the brand is perceived online matters a lot these days and quick redressal is necessary for all customer queries and complaints. At MicroPyramid, we excel at online reputation management.