The Accelerated Mobile Pages(AMP) is an effort by Google to offer an accessible framework for creating fast loading mobile web pages. You might have observed that in mobile devices static content pages take an awful lot of time to load. Even after the text becomes visible the pages continue to load as images & ads come into display. This results in a very unpleasant experience for the readers as the position of the text keeps on shifting. This is the main reason which led to the improvement of the entire mobile content ecosystem for the benefit of publishers, creators & users as a whole using AMP.