These days we live online and if your business does not have an online presence, you basically don’t exist. To ensure that your business gets maximum visibility in the online space, you need to do SEO. While SEO is based on some basic guidelines, it is not everyone’s cup of tea to manage an SEO marketing project successfully. SEO, done wrong can even have disastrous effects on your website’s ranking and visibility for a very long time, as Google may blacklist your company and this can lead to very poor rankings inspite of rectifications.