Marketing cloud service is CRM(Customer Relationship Management) platform allows marketers to create and manage relations and targeted campaigns with customers.
It uses a variety of software solutions. Marketing cloud cover the platform to deliver customer interaction on every channel from email to web, mobile, social and digital advertisement. Salesforce marketing automation technology allows to send triggered emails.
Why salesforce marketing cloud?
In the marketing industry salesforce marketing cloud plays a major role when compared to adobe, oracle, IBM marketing clouds.
Provides platform to plan, design and implement customer journey.
It maps customer status across different channels and devices
It integrate with salesforce CRM, sales cloud and other applications
Data model is flexible
Features of Salesforce Marketing Cloud
Marketing Cloud Setup
Customer Data Platform
Real Time Data
CRM and cross-channel integration
Salesforce Marketing Solution
The most common marketing automation products used by nonprofits and educational institutes are Pardot and Marketing cloud which are running successfully.
Marketing Cloud Architecture is used in marketing cloud and can ensure the data which used in the marketing team
Additional duplicate information is added to the data by having multiple accounts which are connected to the same organization.
Salesforce marketing automation is used to deliver the right content to the correct person at right time and can create emails that are written for a single person
Keep the customer at main frame of every interaction and build the marketing strategy around customer journey which are engaged automatically by customer
Marketing Cloud Products
Journey Builder- It Build 1-1 customer journey across all channels and departments and deliver them to cross channel personalized experience at each and every step of the customer lifecycle.
Data studio- powers the marketing with data transfer and sharing the data to 2nd party well-wisher marketers
Email studio- Build smarter emails from personalized marketing platform by using data to 1-to-1 messages.
Mobile studio- Marketing by sending the SMS, pushing notifications and chat messaging through mobile.
Social studio- Listen, publish and engage to create customer legal advisers with the help of social media channels.
Advertising Studio- Uses CRM to advertise and re-engage customers target 1-to-1.
Audience Studio- Capture data from devices, then merge and active audience.
Datorama- Enables cross marketing platform by merging data, connect, analyze in one marketing dashboard to ROI drive
The Services that our Marketing Solutions provide.
The most valuable service of the marketer is to know the status of the project.
Marketing cloud Planning & Strategy- We has to plan before publishing the product into the market and know the strategy of the product whether it is beneficial to the company growth or not. We have to review the status of the product by creating a blue print to it.
Marketing Cloud Implementation- Implementing the salesforce marketing cloud will make you to know what is happening. It will guide the customer on which path they has to move based on the status and behavior of the product. Implement to develop the emails and test them.
Marketing Campaign Analytics – The Company should be in Analyzed with the product for each and every minute, the main problem for any marketers is to sense the excess of data for that we use data optimization. Analyze the markets by their decision making and their real-time adjustments.
Marketing Campaign Integration- Marketing cloud campaign integration requires development of customized solutions, to know salesforce marketing automation platform fits with current business apps.
Marketing Cloud Pricing
Email, Mobile and Web Marketing pricing starts at $400 per month.
Social Media Marketing starts at $1,000 per month.
Advertising starts at $1,250 per month.
B2B Marketing Automation starts at $1,000 per month