Shopping Ads let you advertise your ecommerce products at the top of search engine results pages (SERPs). The most widely used shopping ads platform is Google Shopping Ads or Google Product Listing Ads. Apart from Google, Bing also has its own shopping ads platform. By using both Google and Bing shopping ads platforms, ecommerce retailers can garner good returns online by advertising their products online.
Shopping ads are typically given a better weightage in terms of placement by both Google and Bing. Google shopping ads are known to get about 60% clicks amongst all PPC ads for ecommerce retailers and Bing shopping ads are growing year on year by about 330%. Google shopping ads work by dynamically displaying product image and description to potential searchers on the basis of keywords used in their search. The data is shown through the Google Merchant Centre, which the ecommerce retailer uses to list details of his catalogue.
MicroPyramid can set-up your shopping ads via the Google and Bing Shopping services, or renovate your existing shopping ad campaigns. The experienced team at MicroPyramid can help you achieve higher revenue and better ROI with a wide range of shopping ads management services, namely creation of product feed and description, optimization, targeting, monitoring and management.
To know more about shopping ads management services offered by MicroPyramid, write to us at firstname.lastname@example.org