There are various factors that influence the local SEO of a website, such as the ones illustrated in this diagram below:-

Google has been placing a lot of emphasis on local search lists, as much as possible it tries to show local search results for shops, restaurants, doctors, hotels, construction companies, movers and packers and other such businesses. Google Maps often appear in local searches and it’s important that your business appears in such results. If you need an experienced local SEO agency then MicroPyramid is the right choice for you.

Local SEO marketing helps your business in the following manner:-

• It helps you reach local customers who are most likely to buy from you – Customers searching for products and services in their neighbourhood are mostly looking to buy something. They want to buy from a nearby store or visit a specialist nearby and would always prefer a local store or service than one situated far away. This is why they searched in the first place. Hence such prospects have the highest potential to convert to customers who would remain loyal for years to come. If they are happy with your product offerings, not only would they buy it themselves but also recommend it to their neighbours and friends thus increasing your chances of getting even more local customers. We all know how ‘word of mouth’ is still the most effective way to get business.
• It helps you engage with local customers online and get customer reviews – Local SEO helps you reach out to customers in more meaningful ways. You can interact with them on a daily basis with social media or timely offers through emailers and ads. In return, these customers may put out reviews of your service online which not only attracts more customers but also leads to better search rankings and quality score.

MicroPyramid has a strong team of local SEO experts. We can help your business achieve better results and higher ROI with local SEO. Contact us now at hello@micropyramid.com for more details.